Do we really ever stop to think about the data trails we leave behind as we surf? And how this data might be used to actually change our own behaviour, or spending, or our lives? None of us are very sure how the distant-seeming idea of Big Data affects our everyday lives - so we choose not to think about it. Imagine if one girl held all the power of Big Data, and you and I were all her friends.. would she make our lives better or worse?
Big Data Girl knows it all, and she’s ready to use her knowledge. This fable for the digital age blends a superhuman story with playful lyricism, whimsical illustrations to show both adults and young people just how powerful the role of data is in our complex world.
Big Data is one of the strongest forces shaping and influencing our everyday lives. From what we look at online, to what we buy, our health care decisions and even our political opinions - Big Data is involved.
However, most of us have no idea what Big Data is or how it works. So we are left to worry about its power in abstract and paranoid ways: Is Facebook using my phone’s microphone to record me? Or we get lazy about its influence: What does it matter if Facebook knows what I buy online?
So how do we develop an informed opinion, where we can see the benefits of Big Data but at the same time take back control of our digital lives? Information simply isn’t enough, what we need is understanding. Big Data Girl poetically brings us the essential understanding of Big Data that we lack, communicated in a way that anyone can understand. So that everyone can have the knowledge to navigate this new data-driven world, whatever it throws at us.